Avian Influenza or Bird flu produces a huge impact during pandemic not only on poultry industry but also in rural social life.In this backdrop of fact, a study was promulgated to reveal the features of Socio-Economic and Socio-Psychological characteristics along with important demographic and farming profiles of Bird flu affected Poultry Owners in selected 08nos of GPs under two blocks i.e. Khargram and Burwan in Murshidabad District, where the disease causes severe economic losses to the rural backyard poultry farmers in the state West Bengal, India.Total 160 respondents formed the samples in which, 20 numbers of randomly selected respondents from each of those purposively selected eight (8) GPs of Murshidabad District. The data were collected with the help of pre-tested structured interview schedule and analysis was done by using SPSS software through Percentages Analysis for conclusion. The findings of the study explored that, majority of the respondents belongs to middle age group, male, Muslim by religion, illiterate, OBC category and predominant occupation is cultivation in the adopted area. The maximum respondent comes from nuclear family with up to one hectare land possession without any draught animal as farm power and vital decisions are taken by husbands in their family with patriarchal dominancy, which is indicative in the study. Considering farming profile, the analysis showed that, of the maximum affected owners were backyard poultry farmer and they were not oriented with scientific disease prevention, feeding, training and other vital prerequisites, which causes severe economic losses in poultry farming as their primary livelihood support in the functional area of the state WB, India.